How Executive Pro-Dry turned its Google profile into 88 phone calls in nine weeks
A family-owned restoration company with 40 years of history had a Google presence that did not show it. Nine weeks of foundation work made the phone ring.
88
tracked phone calls from their Google Business Profile in nine weeks
The Challenge
Executive Pro-Dry has handled water, sewage, mold, and asbestos emergencies in Colorado Springs since 1984. Four decades of work, and their search presence did not reflect any of it.
Restoration is a call-now vertical. When a basement floods at 2am, whoever shows up first in the search result or the AI answer gets the call. Executive Pro-Dry's Google Business Profile was underbuilt: incomplete service areas, thin activity, and none of the structure AI engines read.
The calls that should have been theirs were going to whoever ranked instead.
The Solution
Service-area rebuild
Locked 10 accurate service areas across the Colorado Springs metro, from Manitou Springs and Fort Carson to Fountain, Security-Widefield, and Black Forest, each targeted to water, sewage, mold, and asbestos keywords.
Weekly profile activity
A weekly cadence of Google Business Profile posts and review replies, every single week of the engagement, so Google saw a business that was alive.
Foundation content
Five pillar articles covering what customers actually ask: pricing, timelines, DIY versus hire, competitor comparison, and the first four hours after water damage. Each shipped with FAQPage schema.
Review velocity
A review generation system that produced 6.3 new reviews per month against a goal of 3 to 5.
The Process
Every Pleiades engagement runs the same four phases. The work compounds, which is why results show up fast and keep building.
Phase 1
AI visibility audit
We run the business through ChatGPT, Perplexity, Claude, and Google AI Overviews and map exactly where it does and does not appear, and why.
Phase 2
Directory foundation
We claim and complete the Foursquare, Bing Places, Apple Maps, and citation listings AI engines pull from, with consistent NAP across every platform.
Phase 3
Schema and content
We add LocalBusiness and Service schema and restructure key content so AI crawlers can read and cite exactly what the business offers.
Phase 4
Tracking and iteration
We monitor citation rate across every AI engine each month and keep refining what moves it.
The Results
88
Tracked phone calls in nine weeks
189
Direction requests
331
Page-1 Google rankings, up from 278
6.4x
Search impressions, first weekly report vs last
Key Takeaway
88 tracked phone calls, 189 direction requests, and page-1 rankings for 331 terms came from the same foundation: accurate service areas, weekly activity, and content AI engines can read. By the end of the engagement, Executive Pro-Dry held the #1 or #2 map position for mold remediation across the entire Colorado Springs metro.
All figures verified from client reporting. Individual results vary by market and competition.
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