AI Search Optimization for Law Firms
When someone asks ChatGPT or Google AI for a lawyer nearby, your firm should be the name it gives. We make that happen.
- Get recommended by ChatGPT, Perplexity, and Google AI Overviews
- Fix the Foursquare and directory data AI engines pull from
- Schema markup that tells AI exactly which practice areas you cover
- Monthly citation tracking across every AI platform
Here are a few well-reviewed options:
Sources: Foursquare, Apple Maps, Bing Places, schema data
Most law firms are invisible to AI search
Clients have changed how they find a lawyer. Instead of scrolling Google's map pack, more of them open ChatGPT and ask a direct question: best lawyer near me, who handles personal injury in my city, divorce attorney with free consultations. The AI answers with one to three specific firms.
In our audits, the vast majority of law firms are completely absent from those answers. The AI does not know the firm exists, because the data it reads is incomplete or missing. Your Google ranking has almost no bearing on this. ChatGPT pulls roughly 70% of its local recommendations from Foursquare, not Google.
Every client who asks an AI and does not hear your name is a case that goes to the firm down the street.
How we help
What we do for law firms
A focused build that gets your firm into the data AI engines actually read.
Foursquare and directory optimization
We claim and complete the Foursquare, Bing Places, and Apple Maps listings AI engines rely on, with legal categories and every practice area listed explicitly.
Law firm schema markup
We add LegalService and LocalBusiness schema with Service schema for each practice area, so AI can match a client's query to exactly what your firm handles.
Practice-area visibility
Personal injury, family law, criminal defense, estate planning. AI matches specific queries to specific practice areas, so we make sure every area you want clients for is in the data.
Citation tracking
Monthly reports showing where your firm is cited across ChatGPT, Perplexity, Claude, and Google AI Overviews, and how that moves over time.
The opportunity is real and measurable
AI search for law firms is early. The firms that move now lock in the citation slots.
Illustrative ramp. Most local businesses see citations begin within 30 to 60 days.
94%
of local businesses are invisible to AI search
~70%
of ChatGPT's local recommendations come from Foursquare data
Under 5%
of local businesses have optimized for AI search
Figures from Pleiades audits and published industry data. Individual results vary by market and competition.
What our clients say
Frequently asked questions
See where your firm stands
Book a free 15-minute audit. We test your law firm live across ChatGPT, Perplexity, and Google AI Overviews and show you exactly what to fix.
Book Your Free Audit