Case Studies/Alpha Dental Excellence
Dental30 days

How Alpha Dental Excellence went from map position 17.6 to 4.8

A strong Mission, Texas practice was nearly invisible on the map and absent from AI search. In 30 days, that flipped.

#1

on ChatGPT for cosmetic dentistry in Mission, TX

01

The Challenge

Alpha Dental Excellence had built a strong practice in Mission, Texas. Good reviews, a professional website, a solid Google presence.

But across 22 search grid points for "Cosmetic Dentist Mission TX," the practice landed in the top 10 at only 1 of 22 points. Average map ranking was 17.6. When a prospective patient asked ChatGPT for a cosmetic dentist, Alpha Dental did not exist.

Competitors with fewer reviews and less experience were taking the AI recommendations and the map-pack calls.

02

The Solution

1

Google Business Profile overhaul

Optimized categories, attributes, and the Q&A section, with a scheduled posting cadence aligned to their top services.

2

Schema markup

Added LocalBusiness, FAQPage, and Service schema across the website, making every page readable to AI crawlers.

3

Citation and directory buildout

Claimed and optimized Bing Places, Apple Maps, Foursquare, and 15-plus directories, and fixed NAP inconsistencies across all listings.

4

Content restructuring for AI

Rewrote service pages and FAQ content into the question-and-answer format AI platforms extract from.

03

The Process

Every Pleiades engagement runs the same four phases. The work compounds, which is why results show up fast and keep building.

1

Phase 1

AI visibility audit

We run the business through ChatGPT, Perplexity, Claude, and Google AI Overviews and map exactly where it does and does not appear, and why.

2

Phase 2

Directory foundation

We claim and complete the Foursquare, Bing Places, Apple Maps, and citation listings AI engines pull from, with consistent NAP across every platform.

3

Phase 3

Schema and content

We add LocalBusiness and Service schema and restructure key content so AI crawlers can read and cite exactly what the business offers.

4

Phase 4

Tracking and iteration

We monitor citation rate across every AI engine each month and keep refining what moves it.

04

The Results

17.6 to 4.8

Average map ranking

1 to 20

Grid points in the top 10, of 22

0 to 4

Top 3 rankings

#1

Ranking on ChatGPT

Key Takeaway

Alpha Dental Excellence now ranks #1 in ChatGPT for their target cosmetic dentistry searches in Mission. Average map position moved from 17.6 to 4.8 in 30 days. Every patient who asks AI for a recommendation now sees their name first.

All figures verified from client reporting. Individual results vary by market and competition.

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