How Desert Hills Dental lifted patient calls 463% in two weeks
An established Las Vegas practice was invisible to AI search and underperforming on Google. Two weeks of focused work changed the trajectory.
+463%
more patient calls in the first 14 days
The Challenge
Desert Hills Dental is an established practice in Las Vegas. Good clinicians, real patients, a working website. On paper, nothing was wrong.
But an AI visibility audit in April 2026 scored the practice 22 out of 100. They were cited zero times across ChatGPT, Perplexity, and Google AI Overviews, and their Google Business Profile was underperforming against practices with weaker reputations.
Every patient searching for a dentist was being handed to someone else by the directories and AI engines the practice had never been set up inside.
The Solution
Google Business Profile overhaul
Rebuilt categories, attributes, services, and the Q&A section, with a posting cadence aligned to their highest-value treatments.
Citation buildout across 40+ directories
Claimed and corrected listings on Foursquare, Bing Places, Apple Maps, and 40-plus directories, fixing the inconsistencies that confuse AI engines.
Schema markup
Added LocalBusiness, Dentist, and Service schema across the site so AI crawlers could read exactly what the practice offers.
Phone and NAP consistency
Standardized name, address, and phone across every platform so AI engines treat all the listings as one trusted business.
The Process
Every Pleiades engagement runs the same four phases. The work compounds, which is why results show up fast and keep building.
Phase 1
AI visibility audit
We run the business through ChatGPT, Perplexity, Claude, and Google AI Overviews and map exactly where it does and does not appear, and why.
Phase 2
Directory foundation
We claim and complete the Foursquare, Bing Places, Apple Maps, and citation listings AI engines pull from, with consistent NAP across every platform.
Phase 3
Schema and content
We add LocalBusiness and Service schema and restructure key content so AI crawlers can read and cite exactly what the business offers.
Phase 4
Tracking and iteration
We monitor citation rate across every AI engine each month and keep refining what moves it.
The Results
+463%
Phone calls
+300%
Website clicks
+227%
Direction requests
+365%
Search impressions
Key Takeaway
In 14 days, Desert Hills Dental booked 53 new patient calls, a 463% increase over the prior two weeks. The work that drives AI visibility, complete directory data and clean schema, lifts the entire local search channel at the same time.
All figures verified from client reporting. Individual results vary by market and competition.
Want results like Desert Hills Dental?
Book a free 15-minute AI visibility audit. We test your business live across ChatGPT, Perplexity, and Google AI Overviews and show you exactly what to fix.
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