How Burkett Dentistry went from map position 17.6 to #1 on ChatGPT
A well-regarded Mission, Texas practice was buried on the map and absent from AI answers. Thirty days moved the map. Sixty days put them in ChatGPT's top 10. Now they are #1.
17.6 to 4.8
average map position in 30 days, then #1 on ChatGPT
The Challenge
Burkett Dentistry is a well-regarded practice in Mission, Texas. Like most local businesses, they had never been optimized for how AI engines decide who to recommend.
Across 22 search grid points for "Cosmetic Dentist Mission TX," the practice landed in the top 10 at just 1 of 22 points. Average map position: 17.6. When prospective patients asked ChatGPT for a dentist, the practice was not in the answer. Competitors were.
The data AI engines read, directory listings, schema, and citations, was incomplete, so the practice simply did not register as an option.
The Solution
Foursquare and directory optimization
Claimed and completed the Foursquare, Bing Places, and Apple Maps listings AI engines pull from, with accurate dental categories and services.
Schema markup
Added LocalBusiness, Dentist, and Service schema so AI crawlers could read exactly what the practice offers.
Citation and NAP cleanup
Built and corrected citations across the directories that feed AI recommendations, with consistent name, address, and phone data.
AI-readable content
Restructured key pages into the clear question-and-answer format AI platforms extract from.
The Process
Every Pleiades engagement runs the same four phases. The work compounds, which is why results show up fast and keep building.
Phase 1
AI visibility audit
We run the business through ChatGPT, Perplexity, Claude, and Google AI Overviews and map exactly where it does and does not appear, and why.
Phase 2
Directory foundation
We claim and complete the Foursquare, Bing Places, Apple Maps, and citation listings AI engines pull from, with consistent NAP across every platform.
Phase 3
Schema and content
We add LocalBusiness and Service schema and restructure key content so AI crawlers can read and cite exactly what the business offers.
Phase 4
Tracking and iteration
We monitor citation rate across every AI engine each month and keep refining what moves it.
The Results
17.6 to 4.8
Average map position in 30 days
1 to 20
Grid points in the top 10, of 22
#1
Ranking on ChatGPT
60 days
To break into ChatGPT's top 10
Key Takeaway
In 30 days the map flipped: average position went from 17.6 to 4.8 and top-10 coverage from 1 of 22 points to 20. Within 60 days Burkett Dentistry broke into ChatGPT's top 10, and has since climbed to #1, with a noticeable increase in calls to their Google Business Profile.
All figures verified from client reporting. Individual results vary by market and competition.
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