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1.2%

of local businesses get recommended by ChatGPT

SOCi 2026 Local Visibility Index analyzed 350,000 locations. Only 1.2% surfaced in ChatGPT recommendations. Everyone else is invisible to the channel that's growing fastest.

90%+

of businesses we audited had 0% AI visibility

Pleiades audited 60+ local service businesses across dental, med spa, roofing, HVAC, and plumbing. Over 90% had zero presence in ChatGPT, Perplexity, or Google AI Overview results. Including chains with 1000+ locations.

70%+

of ChatGPT local results come from Foursquare

ChatGPT pulls more than 70% of its local business recommendations from Foursquare data, not Google. Most local businesses have never claimed their Foursquare listing. That single fix changes everything.

$600+

average cost per water damage lead via Google Ads

Local service keywords are some of the highest CPC online, routinely $50 to $250 per click. Cost per qualified lead runs hundreds of dollars. AI search is the only channel where you can show up for free once optimized.

32%

of map pack ranking factors come from GBP signals

Whitespark 2026 confirmed Google Business Profile signals are the single largest input to local ranking. Most local businesses set up their GBP once and never touch it. That is the easiest win across every niche.

126%

more traffic for businesses in the 3-Pack

Businesses ranking in the Google 3-Pack earn 126% more traffic and 93% more user actions vs positions 4-10. AI search uses similar signals to determine which 1 to 3 names it recommends. Same race, higher stakes.